Rubicon Project	YieldBuild	PubMatic
Multivariate Testing	Ad Network Optimization	Ad Network + Ad Format + Ad Location Optimization	Ad Network + Ad Format Optimization
Text / Display Ad Optimization	Text and Display	Text Only	Text and Display
Consolidates Reporting	yes	yes	yes
Ad Revenue Payment	Consolidated and paid in one check through Rubicon.	Paid through original Ad Networks	Paid through original Ad Networks
Cost	Free Solution - Features are Limited. 30 day trial for Full Feature. After that Rubicon takes 10% of Ad Revenue.	30 day Free Trial. After that YieldBuild takes 3% of Ad Revenue.	Free (while still in Beta)

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