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Google Ad Manager | OpenX |
|---|---|---|
| Ad Optimization | yes, limited yield optimization. | no |
| Hosted | yes | yes, and self-hosted version available for download |
| Support | FAQs + Phone Support | Community Forums + Consultants (for Premium only) |
| Cost | Free | Free under 25 million ad impressions per month |
| Unique Characteristics | Yield Optimization | Access to OpenX Market + Customization |
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