Reduces the need for embedded media, links that jump away from the post, and other distracting elements. Apture allows you to create posts that keep the reader's focus on your page and what you have written.
Some people will complain of added noise. Because Apture pop-ups are triggered by mouseovers, some visitors may find this annoying.
Advantage for Your Reader
Unlike normal links, your readers can navigate the extra content without ever leaving the original article on your site.
If you have media on your website that you want your reader to be able to download, Apture Auto Link converts that media to Apture links which effectively prevents your reader from being able to easily download it.
Ease to Install and Use
Easy to install - you need to add “just one line of code” to your websites to get Apture working for your readers.
You can only use Apture after the page is published, not before. Creating Apture links is a two step operation, you must first publish a story before you can create links.
Content Monetization
Apture opens up new advertising opportunities for large publishers.
Apture only offers its content monetization option to large publishers. Smaller web publishers will have to wait a while for this option before it becomes available.
Other
Unique - there is nothing else on the web quite like Apture. Apture allows you to easily link or embed any media on the web. The link is fully customized by you, so relevancy for you reader is high. Services like Snap are a distant second.