This table compares the strength of digital assets and how they work to add value to your business and help to develop your online presence. The table currently measures 4 factors: Sharability, Ease to Develop, Low Initil Cost & Findability. ���Each of these factors has a rating score between 1-5. The highest score that an asset can receive is 20. ���This table is a work in progress and will be updated through input from others and as change in the web develops. ���This table was developed by DAO LLC, an online marketing company specializing in digital asset optimization services that help small businesess identify and develop their digital assets, increase website traffic, build brand awareness and increase exposure to social media channels for the purposes of increasing profits and ading value to your business.